Structure of the marketing plan
Of course, the content of the marketing plan is very much correlated with the size of the business, the range of the company, the geography of activities, etc., but in general, is built on the same principle.
Developing a marketing plan
Easy to say, but difficult to do. In practice, developing a marketing plan is somewhat different from simply working through each section of it.
Cross-Cutting Analytics
End-to-end analytics in marketing is a system of data collection at each individual step of the sales funnel, making it possible to establish a cause-and-effect relationship
Why you need a marketing plan
A marketing plan is a kind of zoomed-in Google Map. It is not enough to see the final destination, it is important to understand what points to go through and where to turn to get to the right place.
What marketing plans are
There is no strict division of marketing plans. It all depends on the goals and objectives of the business. Most often plans are divided by time, purpose, and model.