Plan not just one, but at least three plans for implementing your strategy: the least viable, the best, and the best. In simple terms, there must always be a plan B. Developing one “when it’s already burning” is late, dangerous, and expensive.
Actions on all major fronts should be clearly planned out on a monthly basis. The effectiveness of future management of marketing strategy implementation depends on how scrupulously the action plan is drawn up. This also highlights key control points by which the clarity and timeliness of the planned programs can be judged.
In order to evaluate the effectiveness of the marketing plan, it is necessary to put in this point the benchmarks of promotion. Each of them should be correlated with certain actions from the list of the company’s activities.
Analyze the risks
Understanding the risks allows you to prevent many force majeure and unexpected changes that may occur in the development of the company. When it comes to an organization, especially a large one operating in a vast market, it is impossible to foresee all the nuances. But that doesn’t mean you shouldn’t try.
The following main points should be highlighted in this block:
- A list of the company’s resources that need to be improved or increased in order to implement the marketing plan;
- a list of business processes in the company that must be changed in order to implement the chosen marketing strategy;
- the main risks that are likely to arise during the implementation of the marketing plan;
- a list of assumptions in the competition, changes in the cost of goods, costs caused by inflation, increases in costs for the implementation of the marketing plan.
